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THE unique contemplative pleasure of smoking a Havana cigar should never be taken lightly. Whilst the lucky few indulge in this luxury on an enviably regular basis, they never allow familiarity to breed contempt. However many cigars one smokes, one never tires of the gentlemanly—or ladylike—anticipation of extracting one's chosen cigar from the humidor. Gently, one tests it between one's fingers and catches the first whiff of that splendid scent, before tenderly decapitating it and setting it smouldering on its aromatic way with a satisfying punch of flavour while a pale blue, gently undulating swirl of smoke rises from it when in repose. |
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For car enthusiasts, the best background against which to photograph these machines, other than the classic Malecón shot, is the Capitolio Building, which was point zero for measuring distances by road from Havana.
Throughout the course of the 1950's, tail fins of Cadillac, Buick, Chevrolet and Dodge grew and grew as if infused with a desire to sit resplendent on a jet fighter rather than drive to the nearest convenience store. By 1958-9, they had collapsed altogether into huge eyebrows in what now seems like canny stylistic preparation for the swinging 60's. Whilst Chevrolets outsold other models, including the enormous Cadillac, in pre-Revolutionary Cuba the latter have actually lasted better and are probably more common today. In the 1950's, Cuba was in fact the top world export market for Cadillacs, with one of the highest ownership ratios per head anywhere in the world. Given the general Mafia involvement in the island and corrupt nature of Batista's political apparatus, this is perhaps unsurprising. |
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A marketing mistake that could perhaps have foretold some of today's woes was the Ford Edsel which, while conceived in the 1954 boom, was only launched in 1957 by which time America was in the midst of a recession. The Edsel was designed as a new mid-price brand, which would enable Ford better to compete with General Motors. Unfortunately for Ford the public did not want, or was not ready for, another relatively expensive car, especially one of dubious style and substance. Sales only just breached 100,000 (the annual target) in the entire life of the car before the line was dropped with Ford suffering a serious US$ 250 million loss onthe project.
The unique radiator design, (called the" horse-collar" at the time) is pure Freud on steroids, perhaps appropriately so since there are a number of these beauties now in use as wedding cars in Havana. In the early 1990's, in the midst of the special period, some of these cars were taken out of Cuba and have reportedly been sold, once restored, for astronomical prices. Due to regulatory changes, the export of these cars is now impossible, and the cars themselves seem determined never to give up roaring majestically through Havana's streets. |
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