Americans who ask what Cuba will be lie when it opens to foreign investment may be in danger of missing the boat. Visitors may not notice that they land at an airport financed by a Canadian banking consortium, take a Mercedes taxi to a hotel built by a French construction group and part owned by a Spanish hotel chain. They may though be surprised to be drinking Coca-Cola or Red-Bull in a bar located next to the Benetton, Adidas or Mango franchise. Indeed the confidence of many American investors that the best hotel sites are still untapped, that existing relationships will be simply rolled over and that flipping Havana waterfront condominiums will soon become the Havana vogue is not just misplaced but a misreading of both the current and likely future situation.
|